The Genesis Workflow turns a few lines about your brand into a brand ambassador with a name, a face and a voice — and puts her to work in real product films. Everything you see below was made with it.
Follow Nia Bellamy from a written identity to a finished product film — the three phases of the workflow, step by step.
Name with meaning, archetype, backstory, emotional triggers, voice rules and visual keywords — the persona’s permanent identity file.
Real productThe face is created once and locked as the master reference. Then she is placed with your real product — same person in every image, forever.
A 24-second UGC script from your product page, turned into scenes and generated as video — vertical, ready for Reels and TikTok.
Every persona below was built for a live EXYTZ asset and is presenting a real product from its store. Tap the speaker to hear her.
Brooklyn, with her French Bulldog Biscuit
“Biscuit doesn’t follow trends. He walks them.”
Portland, with her Ragdoll cat Pearl
“Home is wherever Pearl decides to nap.”
Colorado, with her Golden Retriever Churro
“Muddy paws, full heart.”
Curates The Prism Series
“Form without an edge is simply invisible.”
Curates The Aureus Line
“True presence never sparkles. It glows with intention.”
Curates The Chroma Suite
“Perfection is rigid. Real allure lives in the molten flux.”
Amara: grace, eternal · Wells: the source
“Taste the depth. Honor the source.”
Kairos: the right moment, the time we live
“Not every minute counts. This one does.”
Aurora: dawn · Vidal: from vita, life
“Every morning is a first chance.”
Zuri: “beautiful” in Swahili · Hale: whole, healthy
“Wholeness is the first ritual of the day.”
Alma: soul · Rivera: riverbank
“Flow with life. Keep your shore.”
Maren: the sea · Ethos: habit, character
“We become what we return to.”
Biography, history, self-help, business
“Some books you read. Some books read you.”
Classics, poetry, art & beautiful editions
“A good book deserves a good binding.”
Fiction, YA, graphic novels, BookTok
“One more chapter. Always.”
The workflow is tuned for the details that make people stop scrolling: visible pores, natural eyes, soft daylight, unhurried movement, a product label that stays sharp. The result reads like a premium campaign — not a filter.
No studio bookings, no model fees, no shoot days. When the product line grows, she simply presents the new piece. That’s how a single owner keeps a feed alive three to seven times a week.
Both editions transfer with every EXYTZ asset, together with a live 1-on-1 session where we create new content with you.
Copy, paste, click, done. Every step says exactly where to go — your first persona and first video in about 30 minutes, no experience needed.
The full in-house system: deeper persona psychology, face-lock consistency, product compositing, two video engines and a 12-month growth plan.
She lives her life. No selling — the audience meets her first.
The product appears naturally in her world.
Product moments and the first link.
Boost the best posts with paid reach.
Proven formats, daily.
AI personas are brand characters, not customers. Label AI-generated content where Instagram, TikTok and the FTC require it, and never present a persona as a real buyer with real results.
No script, no funnel — direct answers from the team behind every transfer.
Ask in live chatNo. The Beginner edition tells you exactly where to go, what to click and what to paste at every step. Most people finish their first video in about 30 minutes.
The tools offer free sign-up and pay-as-you-go generation. A finished video clip costs about $0.50 and a photorealistic image a few cents, so you pay only for what you create — no monthly AI subscription required.
Both editions transfer with every EXYTZ asset, together with a live 1-on-1 Zoom session where we generate new images and videos of your brand’s personas with you.
Yes — that is what Phase B is built for. The face is created first and locked as a master reference, and every later image and video is generated from it.
Yes. The prompts are written for any physical product with a photo and a logo: coffee, jewelry, apparel, supplements, books, home goods and more.
Follow the rules of each platform and the FTC: label AI-generated content where required and never present a persona as a real customer with real results. The products she presents must be real.
Every EXYTZ asset transfers with its AI personas, their finished films, both editions of the Genesis Workflow and a live 1-on-1 session to create your next videos together.
Secure Shopify checkout · Transfer in 24–48h · 1-on-1 onboarding