Issue Nº 01 · October 2026 The EXYTZ Exchange presents $1,447 · One copy only

PawFinery.com

  • 221 products & 1,765 variants for dogs and cats
  • Meet the Pack: three AI stylists & their AI pets
  • The Fit Finder that tackles the #1 return reason
  • Automated fulfillment via Trendsi. No warehouse.
  • ~50% median gross margin, by the numbers
  • Transfer in 24–48h + a 1-on-1 Zoom onboarding

City. Home. Trail. Finery for every paw.

Store password: 111 · removed automatically after transfer

p. 04 — Editor’s letter

Every business you admire started the same way: someone decided to stop waiting. They didn’t wait for permission, for perfect timing or for someone else to hand them a better life. They picked something real, put their name on it, and went to work.

That is what PawFinery is for. It is not a lottery ticket and it is not passive income. It is a head start. The brand, the store, the supplier, the content system and the hard technical work are already done, so the first day you own it goes to what actually builds a business: customers, content and growth.

“Freedom in business isn’t the absence of work. It’s choosing your work.”

The pet market in America runs on love: people spend on their dogs and cats the way they spend on family. PawFinery is built for that market, around one idea — pets live three lives. City: walks, cafés, the dog park. Home: naps, windowsills, cozy evenings. Trail: road trips, rain and mud. Each world has its own stylist, its own rack and its own films.

— The EXYTZ build team

p. 08 — The look

A fashion magazine for pets.

Editorial, warm and premium — never cartoonish. A palette and type system that photographs well on Pinterest and reads luxe on TikTok.

Paper#F6F0E7Editorial background
Espresso#231915Text, buttons, footer
City Camel#B9875BThe City world
Home Sage#8C9A82The Home world
Trail Ember#D4562ETrail world & sale
Display

Bodoni Moda

Labels & buttons

OSWALD

Body

Poppins

p. 12 — The Pack

Three stylists. Three pets. Six films, already shot.

Each featured product has two AI films — one in the stylist’s hands, one worn by her pet. They give PawFinery a human face on TikTok, Reels and Pinterest from day one, without hiring models, renting pets or booking a shoot.

Nia Bellamy
Biscuit
The Stylist · City

Nia Bellamy

Brooklyn, with her French Bulldog Biscuit

“Biscuit doesn’t follow trends. He walks them.”

Her rackJackets, hoodies, statement collars

Lace Tutu Pet Dress
Worn in the filmLace Tutu Pet Dress
Sylvie Wren
Pearl
The Nester · Home

Sylvie Wren

Portland, with her Ragdoll cat Pearl

“Home is wherever Pearl decides to nap.”

Her rackKnits, beds, everything for cats

Lightweight Pet Top
Worn in the filmLightweight Pet Top
Paloma Reyes
Churro
The Adventurer · Trail

Paloma Reyes

Colorado, with her Golden Retriever Churro

“Muddy paws, full heart.”

Her rackRaincoats, harnesses, travel gear

Bow Printed Pet Dress
Worn in the filmBow Printed Pet Dress

The stylists and pets are AI-generated brand personas (EXYTZ Workflows). Complete visual prompt assets and style anchors transfer with the store. New videos cost about $0.60, new images about $0.06.

p. 20 — Built into the theme

The Fit Finder. Fewer returns, by design.

Sizing is the #1 reason pet clothes come back. On 59 products the customer enters their pet’s chest girth, the store reads that exact product’s size chart, recommends the size and selects it in one click. Measurements are remembered across products.

  • Video triptych hero — each world expands on hover
  • World badges on product pages: “City · from Nia’s rack”
  • Live estimated delivery date & free-shipping progress bar
  • Tailor’s-tape size tool + full Size Guide page
  • FAQ & Organization structured data for Google
  • Pages: The Pack, Our Story, Size Guide, FAQ, Contact
Try it — demo

Your pet’s chest girth

18.0 in
RecommendedM

Demo uses a sample chart (XS–2XL). In the store, the Fit Finder reads each product’s own chart.

p. 24 — The rack

221 products. Six departments.

61Apparel

Dresses, sweaters, hoodies, jackets, raincoats, pajamas, jumpsuits — sizes XS–2XL. Smart collection.

32Walk & Travel

Harnesses, collars, leashes, carrier backpacks, car seats, strollers. Smart collection.

—Home & Bedding

Nests, beds, cat trees, scratchers, window perches, hammocks.

—Feeding & Watering

Slow feeders, ceramic bowls, fountains, automatic feeders.

—Grooming

Brushes, gloves, grooming hammocks, quick-dry towels.

—Toys

Plush, squeaky, puzzle and teaser toys.

01Customer orders

A pet parent buys on PawFinery.com.

02Order syncs

Automatically to Trendsi.

03Inspected & shipped

Each item checked, then shipped with tracking in plain, unbranded packaging. 5–10 business days in the US.

04You keep the margin

Retail price minus supplier cost.

Ships to all 50 states, APO/FPO, P.O. Boxes and US territories, plus the UK, Canada, Australia and 30+ more countries.

p. 30 — The money page

The numbers, straight from the export.

Median retail$23.70
Median supplier cost$11.85
Gross profit / item$11.85
Gross margin~50%

Retail is set at 2× supplier cost on 217 of 221 products. Trendsi charges shipping by order weight: $3.99 up to 0.6 lb (about half the catalog), $5.99 up to 1 lb, $9.99 up to 5 lb. The recommended setup — $5.99 US shipping, free over $49 — covers the most common tier, and multi-item orders add margin faster than shipping cost.

Shopify Basic$39/moor $29/mo billed annually
Trendsi appFree planPro $29.90/mo optional
Domain renewal~$12–15/yrstandard registrar fee
Inventory$0 upfrontpay only when a customer orders
p. 36 — What’s in the box

Everything that transfers to you.

  1. PawFinery.com — premium domain, clean history, fully brandable
  2. Fully configured Shopify store — custom EXYTZ theme, mobile-optimized
  3. 221 products / 1,765 variants across 6 departments, incl. 2 smart collections with SEO descriptions
  4. Fit Finder & Size Guide — size recommendations from each product’s own chart
  5. Trendsi integration with automated order sync
  6. 3 AI stylists + 3 AI pets with complete visual prompt assets and style anchors
  7. 6 ready-made AI product films
  8. EXYTZ Workflows guides for ultra-low-cost AI video and images
  9. Brand Masterplan PDF — a 10-page strategy & launch playbook, written after purchase
  10. Refund & Shipping policies aligned with the supplier’s terms
  11. Logo prompts for logo, inverse logo and favicon
  12. 1-on-1 onboarding — a live 1-hour Zoom walkthrough
Terms summary — please read before purchasing

This is a digital business asset (domain, Shopify store, catalog and supplier connection, plus AI brand stylist content where listed), delivered electronically. No physical items are shipped as part of this sale; the Brand Masterplan is delivered as a PDF.

Available only to buyers located in the US, Canada, Australia, New Zealand or the UK, purchasing for business/commercial purposes. Full payment is required before transfer begins. The domain is transferred to your Namecheap account and the store to your Shopify account. The account names/emails you provide must match the paying buyer; we do not transfer to third parties. Transfer completes within 24–48 hours after we receive complete, matching account details, provided there are no third-party platform holds.

The asset is sold as-is. We do not guarantee any level of income, sales or profit. The connected supplier is an independent third party: we do not guarantee it will continue to sell these products, keep the same pricing or shipping terms, or keep working with you after purchase. Once transfer is complete, the sale is final, except for rights that cannot be excluded under mandatory law in your country.

PawFinery.com$1,447 · transfer 24–48h
Checkout as founder
Trusted by 400+ founders on Flippa & Etsy
The proof

Bought one before? Here’s what founders said.

Back to every asset
★★★★★
So easy to set up and pretty beginner friendly
Hanna, Shopify store Owner✓ Verified by Etsy
★★★★★
Easy download process. I was having trouble configuring some of the apps and soon as I reached out the seller fixed them with no hesitation. customer service was amazing!
Aja, Beauty Brand Owner✓ Verified by Etsy
★★★★★
Very happy with the support, highly recommended!
Ivan, Business Owner✓ Verified by Etsy
★★★★★
Everything was very fast and the work was excellent. Thank you for helping me at all times.
Vicky, Creative Agency✓ Verified by Etsy
★★★★★
Excellent transaction from start to finish, great knowledgeable seller.
George Austin, Business Founder✓ Verified by Flippa
★★★★★
Seller was a pleasure to work with.
Mark, Brand Owner✓ Verified by Flippa
★★★★★
Helped me a lot with the move. always happy to do it again.
Uwe Müller, Brand Founder✓ Verified by Flippa
★★★★★
Very good seller. Honest and support me always. Strong recommend !!
Carlos, Business Owner✓ Verified by Flippa
Before you buy

We’d rather answer it now than have you wonder later.

No script, no funnel — direct answers from the team behind every transfer.

Ask in live chat
What exactly am I buying?

A complete, ready-to-run business — not a template or a course. The domain, Shopify storefront, product catalog, supplier integration and brand assets (including the AI personas where listed) are built and included. You get the keys, not a to-do list.

Is the business already making money?

No — and we won’t tell you it is. What you’re buying is fully built and ready to operate. The growth from here is yours to run. We do not guarantee any level of income, sales or profit.

How long does the transfer take?

24–48 hours after we receive complete, matching account details. The domain moves to your Namecheap account and the store to your Shopify account, provided there are no third-party platform holds.

Do I need experience running a store?

No. Every purchase includes a live 1-on-1 onboarding call where we walk you through the store, the catalog, the supplier and the AI workflow.

Are there ongoing costs after I buy?

Yes, modest ones: the Shopify plan (from $39/month, or $29/month billed annually), any paid apps, and domain renewal (~$12–15/year). You pay the supplier only when a customer orders. Each asset page lists its own overhead.

Are the AI personas real people?

No. They are AI-generated brand personas created with EXYTZ Workflows, and we disclose that clearly. The products they present are real and sold in the store. You receive the prompt assets to create new content.

Who can buy?

Buyers located in the United States, Canada, Australia, New Zealand or the United Kingdom, purchasing for business or commercial purposes. Full payment is required before transfer begins.

What if something goes wrong with the transfer?

The handover is done in full — domain, store and catalog — with no partial transfers. Once transfer is complete the sale is final, except for rights that cannot be excluded under mandatory law in your country. See our Terms of Sale & Transfer.

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